The data. Nothing else.
Verified UK political data drawn from official sources, packaged for content creators who want to use real numbers without getting them wrong.
What this is
UK Baseline publishes data briefs — structured packages of verified UK political data drawn exclusively from official government sources: ONS, Home Office, DfE, OBR, and equivalent bodies.
Each brief covers one topic. Every figure comes from a named publication with a direct source URL. Every graphic ships with a creator cheat sheet — the headline claim, the supporting data, and an honest account of what the numbers do and don't show.
Who it's for
Content creators, commentators, and journalists who cover UK politics and want to use official data in their work — accurately, responsibly, and without the research overhead.
The graphics are 1080×1080px, designed as video overlays and social media assets. The cheat sheets are portrait format with everything a creator needs to make a factually defensible claim.
The standard
Every brief follows the same rules, without exception:
- Official sources only. ONS, Home Office, DfE, OBR, or equivalent named UK government body. No think-tank estimates, no media reports as primary sources, no secondary sourcing without explicit attribution.
- Full citation on every graphic. Source publication and URL on every cheat sheet. You can verify every number yourself.
- Honest caveats. Every cheat sheet includes a "Read before you record" section — the limitations of the data, what it doesn't show, where the numbers are contested, and where a creator could be challenged. No data point is as simple as a headline. We say so.
- No editorial interpretation. The briefs present what the data shows. The interpretation is yours. Where the numbers cut against a particular narrative, we present them anyway.
Where findings are genuinely contested — where two reasonable interpretations of the same data exist — both are presented. Where official data has been revised or corrected, only the verified version is used. The integrity of the data is the only product.
What it isn't
UK Baseline does not produce opinion, commentary, or editorial content. It does not tell creators what conclusions to draw from the data. It does not verify the editorial claims creators make with that data — that responsibility remains with the creator.
The briefs are a research tool, not an advocacy service.
Sources we use
Primary sources used across current briefs include:
- ONS Long-Term International Migration (LTIM)
- ONS Births in England and Wales
- ONS 2024-based National Population Projections
- Home Office Immigration System Statistics
- Department for Education School Census
- Office for Budget Responsibility — Economic and Fiscal Outlook; Fiscal Risks and Sustainability Report; Welfare Trends Report
- HM Treasury — Public Expenditure Statistical Analyses (PESA) 2025; Public Spending Statistics
- DWP — Benefit Expenditure and Caseload Tables; PIP Official Statistics; Annual Report and Accounts
- Institute for Fiscal Studies (IFS) — working papers and Green Budget chapters
- National Audit Office (NAO) — departmental overviews
- Asylum Information Database (AIDA) — European Council on Refugees and Exiles
- Centre for Social Justice
This list is updated as new briefs are published. Every brief page carries a full source list with direct URLs.